full-price

we often buy clothes at full-price during the summer sales.

the store rarely discounts items; they usually sell at full-price.

i decided to pay full-price for the limited-edition sneakers.

the restaurant offers a full-price menu for tourists.

they maintain a full-price strategy to preserve brand image.

even with a coupon, i paid nearly full-price for the tickets.

the gallery sells all artwork at full-price, no discounts.

it's unusual to find anything on sale; most items are full-price.

the hotel charges a full-price rate during peak season.

we're sticking to a full-price model for our new product line.

the museum offers a full-price admission for adults.